Created from Youtube video: https://www.youtube.com/watch?v=6pY7EjqD3QAvideoConcepts covered:familiarity, novelty, Raymond Loewy, neophilia, neophobia
The video discusses the concept of familiarity and novelty in selling products, emphasizing the importance of balancing the two to create hits. It explores how human preferences are torn between neophilia and neophobia, as exemplified by the work of designer Raymond Loewy.
The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity
Concepts covered:familiarity, novelty, Raymond Loewy, neophilia, neophobia
The video discusses the concept of familiarity and novelty in selling products, emphasizing the importance of balancing the two to create hits. It explores how human preferences are torn between neophilia and neophobia, as exemplified by the work of designer Raymond Loewy.
Question 1
How can marketers use familiarity?
Question 2
Why do consumers dislike pure novelty?
Question 3
Why do advertisers emphasize novelty?
Question 4
How did Loewy balance familiarity and surprise?
Question 5
Why do people prefer familiar products?
Question 6
What is the impact of familiarity on preferences?
Question 7
What does the mere-exposure effect suggest?
Created with Kwizie