Quiz LibraryThe Future Of Online Shopping | CNBC Marathon
Created from Youtube video: https://www.youtube.com/watch?v=STjQyl7Kr2svideo
Concepts covered:Teemu, aggressive promotions, socialized discounting, Walmart e-commerce, drone delivery
The video explores the rapid rise of Teemu, a Chinese e-commerce app that has become the most downloaded shopping app in the U.S. by leveraging aggressive promotions, socialized extreme discounting, and a massive advertising budget. It also discusses Walmart's efforts to catch up with Amazon in the e-commerce space by expanding its online offerings, leveraging its physical stores, and investing in new technologies like drone delivery and live shopping.
Table of Contents1.Ethical and Legal Challenges of Teu's E-commerce Strategy2.Exploiting Customs Loopholes: The Competitive Edge of Teemu and Shein3.Evaluating a $10 Smartwatch and Cybersecurity Concerns4.The Rise of Live Shopping on Social Media5.TikTok Shop and the Evolution of Live Shopping
chapter
1
Ethical and Legal Challenges of Teu's E-commerce Strategy
Concepts covered:Teu, Uyghur Forced Labor Prevention Act, China, e-commerce, competitive disadvantage
The chapter discusses the ethical and legal issues surrounding the sale of products on the e-commerce platform Teu, which sources many of its goods from China. It highlights the implications of the Uyghur Forced Labor Prevention Act and the competitive disadvantages faced by companies adhering to the law, as well as Teu's defense and its reliance on low-cost Chinese manufacturing.
Question 1
Timu strictly follows US import laws regarding Xinjiang products.
Question 2
What risk does Timu share with other Chinese retailers?
Question 3
Timu's parent company, _____, is one of China's big three e-commerce sites.
Question 4
CASE STUDY: You are a compliance officer at a US-based e-commerce company. You discover that some products listed on your site might be sourced from the Xinjiang region in China.
All of the following are correct actions except:
Question 5
CASE STUDY: You are a policy advisor for a major e-commerce platform. The company is considering how to address potential violations of the Uyghur Forced Labor Prevention Act.
Select two correct recommendations out of the following:
chapter
2
Exploiting Customs Loopholes: The Competitive Edge of Teemu and Shein
Concepts covered:customs law, import duties, Teemu, Shein, CBP
Under current U.S. customs and patrol law, goods under $800 shipped directly from China to residential homes escape tariffs and duties, lacking detailed origin information. This loophole allows companies like Teemu and Shein to avoid import duties, giving them a competitive edge over companies that comply with the regulations, and overwhelming the CBP's inspection capabilities.
Question 6
US companies face disadvantages due to untaxed Chinese imports.
Question 7
Why do Teemu and Shen avoid import duties?
Question 8
Companies like H&M and GAP spent hundreds of millions on _____.
Question 9
CASE STUDY: An American retailer is losing market share to companies like Teemu and Shen that benefit from the $800 exemption rule. The retailer is considering lobbying for changes to this rule to level the playing field.
All of the following are potential lobbying outcomes except:
Question 10
CASE STUDY: A logistics company is analyzing the surge in packages under $800 entering the US. They need to recommend strategies for CBP to handle this influx effectively.
Select three effective CBP strategies:
chapter
3
Evaluating a $10 Smartwatch and Cybersecurity Concerns
Concepts covered:$10 smartwatch, Teu, Apple Watch dupe, cybersecurity concerns, Pinduoduo
The chapter discusses the purchase and evaluation of a $10 smartwatch from Teu, which closely mimics the Apple Watch in design and functionality but raises concerns about data privacy and cybersecurity. It highlights the shipping process from China to the US and mentions actions taken by some states and the federal government due to cybersecurity issues associated with Teu's parent company, Pinduoduo.
Question 11
Montana banned Teu app from government devices.
Question 12
Why did Montana ban the Teu app?
Question 13
The parent company of Teu is headquartered in _____, China.
Question 14
CASE STUDY: As a product manager for a smartwatch company, you are analyzing the market impact of low-cost alternatives like the $10 smartwatch from Teu.
All of the following are market impacts except...
Question 15
CASE STUDY: You are a logistics manager for a shipping company. You need to understand the shipping process for Teu smartwatches from China to the US.
Select three correct shipping steps out of the following...
chapter
4
The Rise of Live Shopping on Social Media
Concepts covered:live shopping, social media, COVID-19, e-commerce, China
Live shopping has become a significant trend on social media platforms, especially during the COVID-19 pandemic, with platforms like Instagram, YouTube, and Amazon adopting the model. While the U.S. lags behind China in terms of consumer adoption, the potential for growth is evident as more creators and platforms invest in live stream shopping to engage younger audiences and drive sales.
Question 16
Amazon launched its live stream shopping in 2016.
Question 17
What is a key difference between US and China live shopping?
Question 18
In China, live stream shopping generated $7.5 billion in _____ minutes.
Question 19
CASE STUDY: A new e-commerce platform wants to replicate the success of live shopping in China. They plan to launch a live streaming feature and need to understand key factors for success.
All of the following are key success factors except...
Question 20
CASE STUDY: A US-based company wants to increase its live shopping sales. They are looking at successful strategies used in China.
Select two strategies for increasing sales.
chapter
5
TikTok Shop and the Evolution of Live Shopping
Concepts covered:TikTok Shop, live shopping, social commerce, platform partnerships, e-commerce evolution
TikTok is testing a new feature called TikTok Shop in the US, allowing users to make purchases directly within the app, following its successful launch in Southeast Asia and the UK. Other platforms like Instagram, YouTube, and Amazon are also enhancing their live shopping capabilities, with various startups emerging to focus on niche markets.
Question 21
TikTok Shop allows US users to buy directly in the app.
Question 22
How did Walmart benefit from TikTok live shopping?
Question 23
In 2020, TikTok partnered with _____ for a live shopping event.
Question 24
CASE STUDY: A new e-commerce startup is considering integrating live shopping features into their platform. They are debating whether to partner with TikTok, YouTube, or Amazon Live.
All of the following are benefits of TikTok live shopping except...
Question 25
CASE STUDY: A tech gadget company is analyzing the potential of different live shopping platforms to maximize their reach and sales. They consider TikTok, Amazon Live, and YouTube.
Select two platforms focused on viral growth.

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