Created from Youtube video: https://www.youtube.com/watch?v=oEBIjzpD4qAvideoConcepts covered:objectivity, statistical techniques, generalization, time-consuming, instrument validation
The video discusses the strengths and weaknesses of quantitative research, highlighting its objectivity, reliability, and ability to generalize findings through statistical techniques, while also noting its time-consuming nature, high costs, and potential issues with respondent accuracy. It emphasizes the importance of proper instrument preparation and validation to ensure accurate data collection and analysis.
Table of Contents1.Strengths and Weaknesses of Quantitative Research2.Ensuring Validity in Research Instruments
chapter
1
Strengths and Weaknesses of Quantitative Research
Concepts covered:objectivity, statistical techniques, sample size, reliability, contextual depth
This chapter discusses the strengths and weaknesses of quantitative research. It highlights the objectivity, reliability, and ease of analysis of quantitative methods, while also noting the large sample size requirements and lack of contextual depth as significant drawbacks.
Question 1
Quantitative research is inexpensive and quick.
Question 2
What ensures the objectivity of quantitative research?
Question 3
Why is quantitative research considered time-consuming?
Question 4
CASE STUDY: A university is conducting a large-scale survey to gather data on student performance. They are concerned about the time and cost involved.
All of the following are weaknesses of quantitative research except...
Question 5
CASE STUDY: A researcher is conducting a study to test a new hypothesis about consumer behavior using quantitative methods.
Select three correct strengths of quantitative research.
chapter
2
Ensuring Validity in Research Instruments
Concepts covered:respondents, research instrument, validation, data accuracy, existing tools
Researchers must be vigilant about respondents who may guess answers, as this can lead to invalid and inaccurate data. It is recommended to use existing, validated instruments to ensure the reliability of the research results.
Question 6
Using a validated instrument ensures accurate data collection.
Question 7
What should researchers use to ensure reliable data collection?
Question 8
Why might instrument preparation take time?
Question 9
CASE STUDY: A research team is using a questionnaire to gather data on consumer habits. They suspect some respondents are not taking the survey seriously.
All of the following are correct applications of validating research instruments except:
Question 10
CASE STUDY: An educational researcher is preparing a survey to assess student satisfaction. They want to ensure the data collected is accurate and valid.
Select three correct steps for ensuring valid data:
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