How the media shapes the way we view the world - BBC REEL

Created from Youtube video: https://www.youtube.com/watch?v=kVAztNx0rHQvideo

Concepts covered:storytelling, racial stereotypes, representation, media influence, diversity

The video discusses how storytelling in media and advertising shapes perceptions and identities, often perpetuating racial stereotypes and limiting representation, particularly of Black individuals. It highlights the historical and ongoing impact of these narratives, urging creators to provide diverse voices and challenge existing biases to foster a more inclusive portrayal of Black people.

chapter

Concepts covered:storytelling, racial stereotypes, representation, media influence, diversity

Question 1

Stories influence our perceptions and behaviors.

Question 2

What is a common issue in media representation?

Question 3

Stories repeated in our minds interact with our _____.

Question 4

CASE STUDY: A media company is planning a new TV series. They want to ensure diverse representation and avoid perpetuating racial stereotypes.

What should the company prioritize in casting?

Question 5

CASE STUDY: A streaming service wants to update its content library to reflect more inclusive narratives.

Select three correct actions for content update.

Question 6

Media can perpetuate racial stereotypes and biases.

Question 7

How do stories influence our perceptions?

Question 8

Colorism refers to prejudice based on _____.

Question 9

CASE STUDY: An advertising agency is reviewing a campaign criticized for racial insensitivity. They need to address the issue and improve future campaigns.

What should the agency do next?

Question 10

Does media have the power to change perceptions?

Question 11

How can storytellers promote diverse narratives?

Question 12

Racialized tropes in media often trace back to _____.

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