Our data is being used in damaging ways as everything we do online leaves a footprint, impacting our privacy and democracy. Companies harvest data to predict and manipulate individuals, influencing opinions and behaviors through targeted campaigns.

Our online activities leave a digital trail revealing personal details, making us vulnerable to exploitation. The chapter highlights the significant impact of data collection on privacy and democracy, emphasizing the need for individuals to be vigilant.

In the digital age, app developers leverage user data to predict behavior, manipulate opinions, and influence purchasing decisions through targeted marketing strategies. This manipulation extends beyond consumerism to shaping political views, polarizing societies, and undermining democratic processes.