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Created from Youtube video: https://www.youtube.com/watch?v=YD5Qeo6o1UIvideoConcepts covered:Guang Fukao village, incense sticks, Tet holiday, India import restriction, domestic market
In Guang Fukao village, Vietnam, 70% of households produce incense sticks, a tradition that faced challenges when India, their largest customer, restricted imports in 2019. To adapt, the village's largest factory, led by T, revamped production by adding fragrance, extending stick length, and using machines, allowing them to produce 50,000 sticks daily and focus on the domestic market for the Tet holiday.
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How This Village Makes 50,000 Incense Sticks A Day For Lunar New Year | Big Business
Concepts covered:Guang Fukao village, incense sticks, Tet holiday, India import restriction, domestic market
In Guang Fukao village, Vietnam, 70% of households produce incense sticks, a tradition that faced challenges when India, their largest customer, restricted imports in 2019. To adapt, the village's largest factory, led by T, revamped production by adding fragrance, extending stick length, and using machines, allowing them to produce 50,000 sticks daily and focus on the domestic market for the Tet holiday.
Question 1
Incense sticks are dyed pink for Tet celebrations.
Question 2
Why did T register his product?
Question 3
T's cooperative increased production from 500 to _____ sticks a day using machines.
Question 4
CASE STUDY: A Vietnamese incense maker faces a sudden drop in exports due to a ban from a major customer. To adapt, the maker redesigns the product to appeal to local tastes and increases production efficiency.
What should the incense maker do next?
Question 5
Incense sticks are only used during Tet in Vietnam.
Question 6
What innovation increased production efficiency?
Question 7
To adapt, T changed his production process and found buyers _____ Vietnam.
Question 8
CASE STUDY: A cooperative of incense makers in Vietnam is struggling to maintain traditional practices while modernizing production to meet local demand. They have introduced machines to increase output and are exploring new market opportunities.
What do you recommend for the cooperative?
Question 9
India was Vietnam's largest incense stick importer before 2019.
Question 10
How did T adapt to market changes?
Question 11
Incense sticks are dyed pink to represent Vietnam's national flower, the _____ .
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