Created from Youtube video: https://www.youtube.com/watch?v=4eIDBV4MpekvideoConcepts covered:Brands influence behavior, Consumer identity and brands, Emotional responses to brands, Brand loyalty, Consumer decision-making
Consumers are influenced by brands like Apple and Nike, impacting their behavior and decision-making processes beyond just the point of sale. Studies show that brands can shape consumer identity and trigger emotional responses similar to personal relationships, affecting how individuals defend and relate to brands.
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How Apple and Nike have branded your brain | Your Brain on Money | Big Think
Concepts covered:Brands influence behavior, Consumer identity and brands, Emotional responses to brands, Brand loyalty, Consumer decision-making
Consumers are influenced by brands like Apple and Nike, impacting their behavior and decision-making processes beyond just the point of sale. Studies show that brands can shape consumer identity and trigger emotional responses similar to personal relationships, affecting how individuals defend and relate to brands.
Question 1
Why do consumers choose specific brands?
Question 2
What should consumers do to make informed choices?
Question 3
How do brands affect rational spending decisions?
Question 4
What happens when consumers identify with a brand?
Question 5
Why do people subconsciously choose brands?
Question 6
What role do brands play in identity?
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