‹Quiz Library‹कस्टमर वैल्यू (हिंदी) I Customer Value in Marketing (Hindi) I Dr Vijay Prakash Anand
Created from Youtube video: https://www.youtube.com/watch?v=Kunno4fNCa4video
Concepts covered:customer value, marketing, benefits, psychological, functional
The video discusses the importance of customer value in marketing, emphasizing that understanding and delivering value is crucial for a company's success. It explains that customer value is the balance between the benefits received and the cost paid, highlighting both functional and psychological benefits as key factors in customer satisfaction and loyalty.
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कस्टमर वैल्यू (हिंदी) I Customer Value in Marketing (Hindi) I Dr Vijay Prakash Anand
Concepts covered:customer value, marketing, benefits, psychological, functional
The video discusses the importance of customer value in marketing, emphasizing that understanding and delivering value is crucial for a company's success. It explains that customer value is the balance between the benefits received and the cost paid, highlighting both functional and psychological benefits as key factors in customer satisfaction and loyalty.
Question 1
Customer value is crucial in marketing success.
Question 2
How do companies ensure customer satisfaction?
Question 3
Value is subjective and varies for each '_____'.
Question 4
CASE STUDY: A new smartphone brand enters the market, offering high functionality at a lower price.
What should the existing brands focus on?
Question 5
Functional and emotional benefits influence customer satisfaction.
Question 6
Why is value creation important in marketing?
Question 7
Functional and psychological benefits are types of '_____'.
Question 8
CASE STUDY: A luxury car brand wants to increase its market share among young professionals.
What should the brand emphasize?
Question 9
Higher price always means higher customer value.
Question 10
What is a subjective aspect of value?
Question 11
A product's value decreases if a competitor offers more '_____'.
Question 12
Companies must adapt to market changes for sustained success.
Question 13
What is the core of customer value?
Question 14
The process by which a platform creates value for selected customers is called '_____'.
Question 15
All successful companies provide the same customer value.
Question 16
What influences a customer's perceived value?
Question 17
In marketing, customer value is often referred to as the '_____ factor'.

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