Created from Youtube video: https://www.youtube.com/watch?v=xdh0H0qvUNcvideoConcepts covered:Marketing research, Data collection, Decision-making, Product development, Competitive analysis
Marketing research involves systematically collecting, recording, analyzing, and interpreting data to aid decision-making in areas like product development, customer preferences, and competitive analysis. It helps companies understand consumer needs, make informed decisions, and adapt strategies based on insights gathered.
chapter
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Basics of Marketing Research
Concepts covered:Marketing research, Data collection, Decision-making, Product development, Competitive analysis
Marketing research involves systematically collecting, recording, analyzing, and interpreting data to aid decision-making in areas like product development, customer preferences, and competitive analysis. It helps companies understand consumer needs, make informed decisions, and adapt strategies based on insights gathered.
Question 1
What is the primary purpose of marketing research?
Question 2
What is the first step in conducting marketing research?
Question 3
How does marketing research influence new product development?
Question 4
Why is data interpretation crucial in marketing research?
Question 5
How do companies use marketing research post-product launch?
Question 6
How might a company determine consumer preferences using research?
Question 7
How does effective market research impact a company's strategy?
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