Created from Youtube video: https://www.youtube.com/watch?v=ycKMs2FDbs0videoConcepts covered:cover letter, career story, job application, engagement, call to action
In this video, Heather Austin from ProfessorAustin.com explains the importance of cover letters and provides detailed tips on how to write an effective one. She emphasizes the cover letter's role in telling your career story, sparking interest, creating engagement, and including a call to action to help land your next job offer.
chapter
1
Mastering the Art of the Cover Letter
Concepts covered:cover letter, career story, job application, formatting tips, LinkedIn
This chapter provides detailed guidance on writing an effective cover letter, emphasizing its role in telling your career story and enhancing your job application. It also offers practical tips on formatting and using the cover letter in various contexts, such as introductory emails and LinkedIn connection requests.
Question 1
A cover letter is used to land a job offer.
Question 2
How does a cover letter help in interviews?
Question 3
A cover letter helps to develop your _____ story.
Question 4
CASE STUDY: You are about to apply for a job and want to use your cover letter effectively.
All of the following are effective uses of a cover letter except...
Question 5
CASE STUDY: You are writing a cover letter and want to ensure it is engaging.
Select three ways to make your cover letter engaging out of the following...
chapter
2
Crafting the Perfect Cover Letter
Concepts covered:engaging opening, mutual connections, personalization, value proposition, call to action
This chapter provides detailed tips on crafting an engaging and effective cover letter. It emphasizes the importance of sparking interest with a unique opening, highlighting mutual connections, personalizing the letter, explaining your value proposition, and including a clear call to action.
Question 6
A cover letter should include a call to action.
Question 7
How can you create engagement in your cover letter?
Question 8
Start your cover letter with the date, followed by the hiring official's _____ and company address.
Question 9
CASE STUDY: You are applying for a graphic design position. You want to make sure your cover letter stands out.
All of the following are effective strategies except:
Question 10
CASE STUDY: You are finalizing your cover letter for a sales position. You want to include a strong call to action.
Select two effective calls to action:
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