The video outlines seven strategies to handle the 'This is Too Expensive' objection, emphasizing the importance of reassessing the sales process, owning high prices, disqualifying price-sensitive prospects, slowing down the conversation, asking probing questions, digging deeper into objections, and collaboratively brainstorming solutions. These tactics aim to help salespeople better understand and address the underlying concerns of their prospects, ultimately leading to more successful sales outcomes.

The chapter discusses strategies for handling the 'this is too expensive' objection in sales. It emphasizes reassessing the sales process, owning high prices upfront, and disqualifying prospects who only seek the lowest price.

The chapter emphasizes the importance of handling objections in sales by asking clarifying questions, slowing down the conversation, and digging deeper to understand the prospect's concerns. By doing so, salespeople can gain better control of the conversation and address objections more effectively.

This chapter emphasizes the importance of obtaining permission to share ideas when handling objections, particularly the 'too expensive' objection. It discusses the need to understand the true nature of the objection and suggests creative solutions to address it, ultimately aiming to close the sale.