Created from Youtube video: https://www.youtube.com/watch?v=Cw22bCgrdLUvideoConcepts covered:growth rate, reach, engagement rate, click-through rate, conversion rate
The video by Brooke Miles simplifies social media analytics by focusing on the top five metrics: growth rate, reach, engagement rate, click-through rate, and conversion rate. It provides practical tips on how to measure and improve these metrics to enhance social media performance effectively.
chapter
1
Analytics Made Simple: Your TOP 5 Social Media Metrics!
Concepts covered:growth rate, reach, engagement rate, click-through rate, conversion rate
The video by Brooke Miles simplifies social media analytics by focusing on the top five metrics: growth rate, reach, engagement rate, click-through rate, and conversion rate. It provides practical tips on how to measure and improve these metrics to enhance social media performance effectively.
Question 1
Engagement rate compares interactions to post views.
Question 2
What does 'reach' measure in social media?
Question 3
What does conversion rate measure?
Question 4
CASE STUDY: You are running a paid social media ad campaign and want to measure its success.
All of the following are correct metrics to focus on except...
Question 5
CASE STUDY: Your company wants to track the success of a new social media strategy over the next six months.
Select three correct metrics to track.
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