Created from Youtube video: https://www.youtube.com/watch?v=4eIDBV4MpekvideoConcepts covered:Brand influence, Consumer behavior, Brand loyalty, Identity creation, Neuroscience marketing
Consumers are influenced by brands like Apple and Nike, impacting their behavior and decision-making processes beyond just the point of sale. Studies show that brand loyalty can lead individuals to identify with a brand like family, shaping their behavior and responses.
How Apple and Nike have branded your brain | Your Brain on Money | Big Think
Concepts covered:Brand influence, Consumer behavior, Brand loyalty, Identity creation, Neuroscience marketing
Consumers are influenced by brands like Apple and Nike, impacting their behavior and decision-making processes beyond just the point of sale. Studies show that brand loyalty can lead individuals to identify with a brand like family, shaping their behavior and responses.
Question 1
How do brands affect consumer identity?
Question 2
What is the true power of brands?
Question 3
How do consumers perceive brands?
Question 4
How to make informed brand choices?
Question 5
Why subconsciously choose brands?
Question 6
Why defend a brand as if it's family?
Created with Kwizie