Storytelling in PowerPoint: Learn McKinsey’s 3-Step Framework

Created from Youtube video: https://www.youtube.com/watch?v=CY1Y367KEkovideo

Concepts covered:SCR framework, storyline, PowerPoint, McKinsey, dot-dash structure

The video explains McKinsey's 3-step SCR (Situation, Complication, Resolution) framework for creating persuasive PowerPoint presentations, emphasizing the importance of storylines in influencing clients. It details the process of drafting storylines in Word before transferring them to PowerPoint, ensuring logical consistency and effective communication of recommendations.

Table of Contents1.Using SCR Framework to Influence Clients: A McKinsey Case Study 2.Effective Storylining with Microsoft Word: The Dot-Dash Structure 3.Creating Effective PowerPoint Slide Decks

chapter

Using SCR Framework to Influence Clients: A McKinsey Case Study

Concepts covered:McKinsey, storyline framework, SCR, SCQA, homelessness

McKinsey and other top consulting firms use a structured storyline framework called SCR or SCQA to create persuasive slide decks that influence clients to take action. This chapter breaks down how McKinsey applied this framework in a project addressing homelessness in King County, Seattle, and provides a guide on how to create similar storylines.

Question 1

McKinsey's goal is to create unused presentations.

Question 2

What makes a storyline effective?

Question 3

Which framework does McKenzie prefer for storylines?

Question 4

CASE STUDY: A consulting firm is tasked with addressing the rising traffic congestion in a major city. They need to create a slide deck to persuade the city council to implement their recommendations.

All of the following are correct applications of SCR framework except:

Question 5

CASE STUDY: A manufacturing company is dealing with high production costs. They hire a consulting firm to create a presentation to persuade stakeholders to invest in automation.

Select three correct parts of an effective storyline:

chapter

Effective Storylining with Microsoft Word: The Dot-Dash Structure

Concepts covered:Microsoft Word, storyline, dot-dash structure, McKinsey, homelessness project

The chapter emphasizes the importance of using Microsoft Word for creating storylines after completing analysis, rather than jumping straight into PowerPoint. It introduces the dot-dash structure used by McKinsey, where key statements (dots) are supported by detailed data (dashes), and provides an example using a homelessness project in King County.

Question 6

PowerPoint is ideal for creating initial storylines.

Question 7

Why is Word preferred over PowerPoint for storylining?

Question 8

Why is PowerPoint not ideal for logical connections?

Question 9

CASE STUDY: Your team has gathered data on the impact of remote work on productivity. You need to package your conclusions persuasively.

All of the following are correct steps except:

Question 10

CASE STUDY: Your team is working on a project to reduce plastic waste. You need to present your recommendations to the stakeholders.

Select three correct steps out of the following:

chapter

Creating Effective PowerPoint Slide Decks

Concepts covered:PowerPoint, action titles, slide bodies, horizontal flow, vertical flow

The chapter explains the process of creating a PowerPoint slide deck, emphasizing the importance of action titles and slide bodies. It also discusses the horizontal and vertical flow of information and the need to finalize the storyline in Word before building the slides.

Question 11

Finalizing the storyline in Word prevents slide rebuilds.

Question 12

Why refine the storyline before building slides?

Question 13

How does horizontal flow help in a slide deck?

Question 14

CASE STUDY: Your manager has reviewed the storyline and suggested several changes to better position the argument for the audience. You need to incorporate these changes.

All of the following are correct steps except...

Question 15

CASE STUDY: You have drafted your storyline and are now building the slide skeleton in PowerPoint. You need to ensure the vertical flow is maintained.

Select three correct steps to ensure vertical flow.

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