Created from Youtube video: https://www.youtube.com/watch?v=oTm5cxZEdmUvideoConcepts covered:mobile game development, user acquisition, monetization strategies, freemium model, live events
The video explains the basics of mobile game development, focusing on user acquisition and monetization strategies, particularly in the freemium model. It discusses the shift from traditional premium pricing to in-app ads and purchases, emphasizing the importance of live events and user retention in mobile game development.
Table of Contents1.Evolution of Monetization in Mobile Game Development2.Mobile Game Monetization and User Acquisition
chapter
1
Evolution of Monetization in Mobile Game Development
Concepts covered:mobile games, monetization strategies, freemium models, LiveOps structure, user acquisition
The chapter delves into the evolution of monetization strategies in mobile game development, highlighting the shift from premium pricing to freemium models and the adoption of LiveOps structure for continuous improvement.
Question 1
What is the primary monetization method for freemium mobile games?
Question 2
How do live events boost monetization?
Question 3
What informs user acquisition budgets?
Question 4
When are user acquisition campaigns typically launched?
chapter
2
Mobile Game Monetization and User Acquisition
Concepts covered:Monetization, User Acquisition, In-App Purchases, In-App Advertising, User Retention
Monetization Strategies and User Acquisition in Mobile Games
Question 5
Which ad network is popular for mobile games?
Question 6
Why focus on the 4% of paying users?
Question 7
What is a non-consumable in-app purchase?
Question 8
When is the subscription model beneficial?
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